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The faces behind Morgen is Nu

At Morgen is Nu, we work with a small, dedicated team that shares the same mission: supporting people in living a conscious, natural life. Each of us has our own role, but we all share the same commitment to quality, integrity and care for people. Meet the people behind Morgen is Nu below and discover what drives, inspires and connects them.

Foto van Anne

Anne: Warehouse Supervisor

What I do
I make sure everything in the warehouse runs smoothly. From organising incoming goods and packing orders to keeping an eye on day-to-day operations.

What does conscious living mean to you?
For me, conscious living is about enjoying the moment and taking good care of yourself. I like to keep active, enjoy a friendly chat and get energy from being around people and getting things done. Conscious living also means recharging in a way that suits you.

What inspires you?
I love seeing people who are passionate about something. When someone talks wholeheartedly about something that makes them happy, I naturally get caught up in their enthusiasm. Little things move me too: a good conversation, a lovely atmosphere or a proper laugh with colleagues.

What Morgen is Nu means to you
For me, Morgen is Nu is a workplace where I feel truly valued. A place where my strengths are recognised and where I work with lovely colleagues. When things get busy, helping each other comes naturally. At the same time, there's always room for a joke or a good conversation. It's a varied workplace where hard work and good company go hand in hand.

What are your favourite supplements?
My favourite supplements depend a little on the season, but Gebufferde Vitamine C and Zinksulfaat from Morgen is Nu are my favourites in the winter months. Throughout the year, I also take B12 and L-Lysine from our own brand.

Foto van Bas

Bas: Strategy Manager

What I do
As Strategy Manager, I guide our marketing activities, from setting objectives and strategy to planning activities for each channel. This includes newsletters, website content, advertising and continually developing our shop. I mainly work on this with my wonderful colleagues Danielle and Iwan. 

Alongside my marketing role, I work with the directors on the company's direction: who we are, where we want to go and how best to get there. The combination of strategic thinking and working together on the day-to-day delivery makes my role really enjoyable.

What does conscious living mean to you?
For me, conscious living is about taking time to reflect on what matters to me. Why am I here? What do I want to contribute? To support that, I think it's important to live as healthily as possible. Eating well, getting enough sleep and staying active, I'm lucky that I love sport. That helps me maintain the energy and clarity to do what I want to do, both at work and outside it.

What inspires you?
Authenticity and passion. It could be an athlete doing something brilliant, a piece of music that moves me, or a walk in nature: when something feels genuine and special, it touches me.

What Morgen is Nu means to you
I find Morgen is Nu a warm, authentic organisation that wants the best for its team and customers. What I love to see is that decisions are made that truly fit the company, even when they aren't the most commercially appealing. Sometimes, for example, I see an opportunity in a popular product, but we make a conscious choice not to stock it because of our core values and the owners' convictions. For me, that makes it a genuine organisation.

What are your favourite supplements?
Magnesium Citramate from Thorne, Zinksulfaat from Morgen is Nu and Vitamine D3/K2 in winter, also from our own brand.

Foto van Danielle

Danielle: Content Marketer

What I do
As a content marketer, I put the vision and mission of Morgen is Nu into words and images. From product pages and newsletters to blogs, campaigns and social posts, I make sure our story comes across clearly, warmly and consistently. I work closely with colleagues in marketing, the warehouse, quality and customer service, so that what we share is right in both substance and tone. Being creative with words and images and making a real difference to people is what I love most.


What does conscious living mean to you?

For me, conscious living is a way of life centred on taking good care of myself. It is a journey of discovering what does and does not work for you. I do not believe there is a one-size-fits-all approach to health. For me, it is mainly about listening to my body. We often live in our heads and forget to notice what is happening in our bodies. That is why I deliberately make space to slow down, breathe and let my system settle.

What inspires you?
I find women's health endlessly fascinating and am glad it is getting more attention. The stories, the knowledge being gathered and the movement slowly taking shape inspire me enormously. I also recharge through nature, creative activities and laughing out loud with the people around me. I need that mix of depth and lightness.

What Morgen is Nu means to you
For me, Morgen is Nu is about choosing balance, your health and the future, every day. Physically, mentally, emotionally and spiritually. Being aware of what you eat, how you live, who you surround yourself with and everything you take in. And seeing that as being kind to yourself, rather than a list of things you ‘must’ do. It feels special to work for a company that genuinely wants to help people with their health, and one I wholeheartedly believe in.

What are your favourite supplements?
My regular essentials are Magnesium Glycinaat, Gebufferde Vitamine C, Vegan Omega 3, Zink Sulfaat, Curcumine and NAC. In autumn and winter, I add Vitamine D3/K2 to that. I also use mushrooms and herbs from time to time, such as lion’s mane and agnus castus.

Foto van Esmee

Esmee: Operations Manager

What I do
As operations manager, I am responsible for coordinating, improving and overseeing the day-to-day operational processes at Morgen is Nu. This means I work across all departments in our company to help everything run as smoothly as possible. 



My work includes improving order processing and customer service, leading the operational teams to ensure clear communication and cooperation, analysing and improving internal workflows, systems and procedures, refining purchasing and delivery processes, and working closely with Purchasing, Marketing, B2B and Food Safety to achieve shared goals. 

I like to stay involved in what is happening on the shop floor and think it is important to keep in touch with our customers. That is why I regularly help out in the warehouse or cover customer service. So you may well find yourself speaking to me on the phone or receiving an email from me. 

My main goal at Morgen is Nu is to uphold our core values: high quality, nature, integrity and humanity, and with them the quality of everything we do. I am always looking for ways to offer our customers the best possible products and the best possible service.

What does conscious living mean to you?
For me, conscious living means living with awareness and gratitude, and above all keeping things human.

What inspires you?
Nature and everyday experiences with others. I love seeing things through the eyes of my growing children and watching their wonder at the world. I also really enjoy talking to other people about the little things and hearing how they see the world. Elite athletes can inspire me enormously too: the determination and talent it takes to perform at a precise moment can really move me.

What Morgen is Nu means to you
For me, Morgen is Nu means that we can live consciously today with tomorrow in mind. When I think about the company, what I feel most is passion for our mission: giving people the choice to support and optimise their health with pure, effective self-care products that are as natural as possible.

What are your favourite supplements?
I regularly use Vitamin C, Zinc and Magnesium from Morgen is Nu, and in winter I also take Vitamine D3 + K2. The products from Living Libations are also my absolute favourites in our range. They are natural, multipurpose cosmetics of a very high quality, and they last a long time too. My daily favourites are Royal Rose CoQ10, Rose Glow Crème, All Seeing Eye Crème, the Rose Glow Underarm Charm Deodorant and the Ruby Chocolate Lip Balm.

Foto van Hedi

Hédi: Warehouse Assistant

What I do
Together with my colleagues, I make sure all orders are processed and dispatched quickly and carefully. From picking the products to packing the box, I make sure your parcel leaves us with care.

What does conscious living mean to you?
For me, conscious living means keeping my physical and mental health in balance.

What inspires you?
I find inspiration in feeling that I can make a difference to others. Making myself useful and contributing to something bigger gives me energy.

What Morgen is Nu means to you
For me, Morgen is Nu is a lovely, honest company where I really enjoy working. There's a good atmosphere, we help each other and we know why we do what we do: to support people's health.

What are your favourite supplements?
I like taking Vitamin C and Vitamin D, especially in autumn and winter. They help me get through the darker months.

Foto van Iwan

Iwan: Online Marketer

What I do
I'm involved in almost everything that goes into e-commerce. From writing content and analysing competitors to managing marketplaces such as Bol and improving our website. No two days are the same. And when needed, I also lend a hand packing parcels in the warehouse. So it's quite a varied role.

What does conscious living mean to you?
For me, conscious living is about getting plenty of exercise, spending lots of time outdoors and combining that with nourishing, healthy food. Small, manageable choices that add up to a big difference.

What inspires you?
I'm inspired by people who approach things with enthusiasm and creativity. Learning new things and continuing to challenge myself keeps work (and life) enjoyable and interesting.

What Morgen is Nu means to you
For me, Morgen is Nu is a place where I feel at home. I've had the chance to learn so much here, and it feels familiar. It's a welcoming company with a close-knit team working together on something we all believe in: offering products we stand behind 100%.

What are your favourite supplements?
I take Himalayan Shilajit Resin from KIKI Health and Liposomale Curcumine from Vitamunda every day. Both are now firmly part of my regular routine and fit well with the conscious lifestyle that's important to me.

Foto van Joshi

Joshi: Customer Service

What I do
I'm often the person you speak to when you contact Morgen is Nu. If you call, email or ask a question via chat, I'm happy to help. From practical questions to personal advice, and from returns to delays: I make sure you know where things stand. At the same time, I keep track of everything and work closely with colleagues, couriers and the warehouse.

What does conscious living mean to you?
For me, conscious living means taking good care of yourself and your family, one step at a time. I pay a lot of attention to healthy eating and find it interesting to explore what our bodies need, especially as a mother. I bring that interest to my work every day.

What inspires you?
I love seeing people put their heart into what they do, and those little moments when you feel a real connection. A customer who feels understood, a lovely conversation, or sitting round the table at home with my children.

What Morgen is Nu means to you
At Morgen is Nu, I help work towards a healthier world. It's a mission I share, with products I can fully stand behind. Speaking to people and helping them make a good choice gives me a lot of satisfaction. Being able to do that with a lovely team of like-minded people means I enjoy coming to work every day.

What are your favourite supplements?
My favourite supplements depend very much on how I feel, what stage of life I'm at and what I need at the time. But a few favourites I often take home are: B12 Blend, Magnesium Glycinaat and Gebufferde Vitamine C from Morgen is Nu and Prenatal Multivitamin Complex or Living Multivitamin Woman from Terranova. I also really enjoy using the personal care products from Living Libations. As far as I'm concerned, there's nothing better for personal care.

Foto van Renate

Renate: B2C and B2B Order Picker

What I do
I make sure orders are processed smoothly and carefully. From picking the right products to packing parcels and getting them ready for dispatch. I also keep the warehouse tidy, replenish stock and help receive new deliveries. If something needs sorting out, I take care of it.

What does conscious living mean to you?
For me, conscious living means enjoying every day. Being happy with what you have and what comes your way.

What inspires you?
I find inspiration in nature, the happiness I feel when riding a horse through the woods, conversations with people, and "life".

What does Morgen is Nu mean to you
A lovely place to work where you feel valued. A company that helps people discover natural health products.

What are your favourite supplements?
My favourites are: Mullein Leaf, Vitamine D3/K2, B12 Blend, and Zink Sulfaat.

Foto van Ruby

Ruby: Quality Manager

What I do
My day-to-day work focuses on the quality and safety of our products. From reviewing ingredients and documentation to verifying food safety, I make sure everything we offer meets strict standards, so our customers can choose with confidence.

What does conscious living mean to you?
For me, conscious living means living with the rhythm of the seasons. Gathering wild plants, growing my own fruit and vegetables using agroecological principles, and turning them into products that truly nourish and support the body and mind are central to this.

What inspires you?
I am inspired by nature's interconnectedness, adaptability and ability to heal. I love seeing how sick animals instinctively choose the right plant to help them feel better, or how plants in the wild often grow alongside one another to offer protection or support.

What does Morgen is Nu mean to you
For me, Morgen is Nu means making conscious choices every day for tomorrow. By doing this every day, while continuing to learn and gain experience, you create a healthy, sustainable lifestyle for the future. As a company, we contribute by offering lovely products at competitive prices, making sure products are safe to take and providing you with reliable advice.

What are your favourite supplements?
I use different supplements, herbs and plant powders depending on the day, the season and the situation. Two of my absolute favourites are propolis and magnesium, both real all-rounders that I think every household should have.

Foto van Sara

Sara: Customer Service

What I do
I'm involved in the whole process, from the moment you first think about ordering a supplement from us until the parcel arrives at your door. If you have a question about which product suits you best or how to use it, I'm happy to help! I also handle all questions about parcels and other matters. During packing, our customer service team works closely with our order pickers, and we stay in touch with the courier throughout delivery too. All to make sure you receive the right product. It's so varied and so much fun!

What does conscious living mean to you?
For me, conscious living means being deeply in tune with your body. Everyone is different, and I don't believe there is one path to health that works for everyone. Conscious living means listening to all the signals, really hearing them and doing something about them. Eating and living healthily, organically and with the seasons. And, of course, doing everything mindfully. Breathing, eating, listening and enjoying life.

What inspires you?
Easy! Nature! I find it so special. As humans, we have increasingly lost our connection with the earth, but in nature we can find all the secrets to a healthy, happy life. I really believe that. The way nature responds to the seasons and how everything is connected underground. I can spend hours there, looking, smelling, observing and tasting.

What does Morgen is Nu mean to you
Morgen is Nu is a special place to work, where we feel genuinely connected as a team. We're all so different, but we all share a mission: living happily and healthily through nature. Every day, that leads to lovely conversations with colleagues and customers that give me so much energy. It's a workplace where you can feel at home and truly be yourself.

What are your favourite supplements?
I often switch things up and am particularly fond of herbs. To me, they really are nature's superpowers. My current favourite is Lemon Balm from our own brand. I'm also a huge fan of Living Libations. Every time I try something, I instantly fall in love with how it makes me and my skin feel.

Foto van Stefan

Stefan, Owner & Director

What I do
I love finding, developing and offering the purest, highest-quality self-care products. Most of my day is therefore spent moving Morgen is Nu forward: finding new products, keeping in touch with suppliers, improving the organisation’s infrastructure and, my favourite part, product development. As a director, my aim is to put people first and trust colleagues, partners and suppliers to use their strengths, so that together we can add value for our customers.


What does conscious living mean to you?

Listening to myself. What are my emotions, feelings and body trying to tell me, and how can I best listen to them? I also enjoy being out in nature, exercise almost every day and eat as naturally as possible.

What inspires you?
People who make a positive difference through sincerity and love, however big or small. Achieving that often takes perseverance and/or putting self-interest aside.

What Morgen is Nu means to me
The lovely thing about the name Morgen is Nu is that it applies to different areas and moments in my life. It is a way of living that reminds me of the impact today has on tomorrow. Taking action now is always better than putting things off.

The business itself is something I am particularly proud of: all the customers we help to make conscious, healthy choices, all the colleagues who feel like family, and the pleasure and privilege I feel every day as I help the business grow.

What are your favourite supplements?
Every day I take our own Zink Sulfaat, Gebufferde Vitamine C and the entirely natural vitamin B complex from KIKI Health. I also regularly take Plant-based Iron from Global Healing and Life Drink from Terranova as an extra supplement. I always start my morning with a sip of Wild Blueberry Juice from LOOV, a delicious way to start the day.