Elvou is a Dutch brand that develops supplements and products for personal care and a mindful lifestyle. The brand was founded on the belief that health should come first. With a focus on ingredients, quality and transparency, Elvou aims to make mindful choices more accessible.
Contents
- Why choose Elvou?
- Elvou at Morgen is Nu
- The story behind Elvou
- From supplements to a more mindful home
- Elvou's core values
- Elvou and mindful choices
Why choose Elvou?
Elvou takes a critical look at the products we use every day. From supplements to skincare and cleaning products, the brand aims to provide clarity about ingredients and avoid unnecessary additives.
At Morgen is Nu, we value this focus on quality and transparency. We like to choose brands that take a thoughtful approach to their products and help consumers make better-informed choices.
Elvou at Morgen is Nu
Elvou's vision aligns with our focus on mindful choices and personal care. That is why you will also find Elvou products in our range.
What appeals to us is the emphasis on ingredients, quality and taking a critical look at what you use every day. If you are looking for supplements or products for your personal care routine, we are happy to help you explore the range and find a product that suits you.
The story behind Elvou
Elvou has its roots in the personal experience of its founder Joep, who struggled with severe eczema for years. He says that, during his search for suitable products, he came across many promises that were not kept. This inspired him to do things differently.
Together with his childhood friend Jeroen, he wanted to build a brand centred on health, honesty and quality. Their starting point: to take a critical look at product formulations and make each product's intended purpose clear.
From supplements to a more mindful home
Joep and Jeroen started their business WerkAtleet in 2017, focusing on physical activity and health. In 2022, they came up with the idea for their own brand. On 1 November 2023, Elvou Supplements launched with four products: Male Formula, Sleep Formula, D3+K2 and Magnesium Mix.
The range continued to grow. Cosmetics and Cleanings followed in 2025. In 2026, Elvou expanded its range with Functional Food and Care. This saw the brand develop from a supplement brand into a broader range covering different aspects of everyday life.
Elvou's core values
Elvou's vision is reflected in three core values. These form the basis for how the brand works with others, makes choices and continues to develop.
Hospitality : caring for people
Authenticity : staying true to yourself
Practice what you preach : putting your principles into practice
Elvou and mindful choices
Making mindful choices starts with knowing what you use. This applies to supplements, personal care products and cleaning products. Looking at ingredients, formulations and directions for use can help you decide whether a product suits your needs.
Elvou aims to encourage consumers to take a more critical look at everyday products. At Morgen is Nu, we support this by helping you discover products and providing clear information, so you can make your own informed choice.
60 capsules | Capsules | Zinc, Chrome | Citrate, Picolinate | The Netherlands
90 capsules | Capsules | Vitamin B3, Vitamin C, Biotin | The Netherlands
60 capsules | Capsules | Vitamin B6 | Citrate, Methylcobalamin | The Netherlands
60 capsules | Capsules | Magnesium, Vitamin B3 | The Netherlands
60 capsules | Capsules | Folic acid, Vitamin B12, Vitamin D | Citrate, Methylcobalamin, (Bis)glycinate, Adenosylcobalamin | The Netherlands
60 capsules | Capsules | Folic acid, Vitamin B12, Vitamin B6 | The Netherlands
