From Morgen is Nu to Vitamunda: why some products are getting a new look
At Morgen is Nu, we’re always thinking about how we can best support your health. That includes the products we offer and the way we put our range together. Over the coming months, some of the products you know as “Morgen is Nu own brand” will therefore be changing: you’ll increasingly see some of them under the name Vitamunda.
On this page, we explain why we’ve made this choice, exactly what is changing and how this will help us focus more on developing our own Morgen is Nu range.
A partnership you’ll now see on the label too
Some of the products you’ve seen under the Morgen is Nu label for years were developed in close collaboration with Vitamunda. These include liposomal supplements and various products for digestion and gut health.
These products are the result of joint development: Vitamunda and Morgen is Nu each bring their own expertise, from knowledge of formulation and technology to their approach to purity and everyday use. For years, we’ve shared the same high standards for quality, effectiveness and pure formulations.
The step we’re taking now is to make that shared foundation clearer to you as a customer. Rather than offering similar products under two different labels, we’re continuing this particular range under the Vitamunda brand. This makes things clearer for you: these products will now have Vitamunda on the label, while you’ll still be able to find them through Morgen is Nu, with the same careful selection and guidance you’re used to from us. At the same time, this choice gives us more room to develop our own Morgen is Nu brand and give it the extra attention it deserves.
More room to develop our own range
The main reason for this decision comes down to focus.
At Morgen is Nu, we’re proud of our own range. It represents everything we stand for as a brand: high quality, purity, natural ingredients wherever possible and honest, transparent formulations. Think of our powders, specialist formulas and products that fit a holistic lifestyle and a natural approach to health.
By moving some of our supplements to Vitamunda, we’re deliberately making room to develop our own range further. That means more attention to new products that fully reflect what Morgen is Nu stands for, exploring the themes we care about in greater depth, such as purity, provenance, nature and the connection between body, mind and environment, and a clearer distinction in our webshop between the products developed with Vitamunda and those that truly reflect our own identity.
In other words, this step helps us show more clearly who we are as Morgen is Nu, rather than building an ever larger own-brand range that becomes harder to navigate.
Which products will you now see under Vitamunda?
The change mainly affects products you currently know from our liposomal supplement and gut and digestive support ranges. Examples include liposomal B12, various liposomal vitamins and minerals, the bowel cleansing programme and some enzyme and gut health products.
The formulas themselves remain the same as those you’re used to. What changes is the label: you’ll now see Vitamunda instead of Morgen is Nu. On the website, we’ll briefly explain on each product page that it is the same supplement, just under a different brand name.
What changes, and what stays the same
In practice, the change is straightforward. What changes is mainly the appearance: you’ll see a different brand name and different packaging. We’re also updating the text on the product pages so you understand why you’re seeing a Vitamunda product where there used to be a Morgen is Nu label.
What stays the same is just as important: the formulation remains unchanged, as do the origin and purity of the ingredients. We’ll also continue to apply the same high quality and selection standards when deciding what to include in our range. If a product no longer fits our approach and core values, we’ll stop offering it.
So there’s no need to look for an alternative or replacement: it’s the same product you’ve been using, with a new look.
How will the transition take place over the coming months?
Our aim is to complete the switch for this particular group of products by 1 January 2026 at the latest. From then on, the distinction will be clear: this range will continue under Vitamunda, while Morgen is Nu focuses even more on growing and developing its own range.
Please keep asking questions
We understand that a different label can raise questions. Are you unsure whether you’re still buying the same product? Would you like to know which Vitamunda product corresponds to the supplement in your cupboard? Or would you prefer to switch to an alternative? Please let us know. We’re happy to help. Feel free to contact our customer service team.