What you put into your body matters. That applies to food, and certainly to supplements and personal care products too. Choosing pure ingredients can make a big difference to how well something works and how your body processes it. But what makes a supplement truly pure, and how can you judge that for yourself? Read on to find out.
What determines a product’s purity?
There are several ways to look at purity. First, pure means clean, or completely free from contaminants. This refers to substances that can unintentionally end up in a product, such as heavy metals, pesticides or high levels of mould and bacteria. The second meaning of pure is free from added substances. This refers to substances deliberately added to a product as additional ingredients, such as fillers, emulsifiers, preservatives and colourings. When we look at supplements and personal care products, both meanings of the word purity matter.
Why purity matters
Not every supplement or personal care product has the same effect on your body. This is down to the active ingredients, but also, importantly, to what else is in it. Many products contain fillers, artificial colourings and flavourings or binders that have no nutritional value at all. Sometimes these additional substances can even hinder absorption. So if you don’t need something, it really shouldn’t be in there. The same naturally applies to contaminants. These also place an unnecessary burden on the body and can be harmful even at low concentrations. When choosing a supplement or personal care product, it is extremely important to take these factors seriously.
Does pure mean 100% natural?
For us, pure does not necessarily mean that something has to be 100% natural. Above all, it means clean, effective and safe for your health. With a high concentration of the active ingredient you are choosing the product for and as little unnecessary material as possible. Because any additional substance that can hinder absorption, place an unnecessary burden on the body or even trigger allergic reactions is one too many.
What does pure mean to us?
At Morgen is Nu, we don’t use the word pure lightly. We care about what is in a supplement as well as what is left out. To us, pure means: as pure as possible. In our view, the best products are those that are as free as possible from impurities and contaminants. They should also be free from unnecessary additives and ingredients. Your body does not need these, and in some cases you may prefer to avoid them altogether. Think of synthetic processing aids, fillers, artificial colourings, pesticides, heavy metals or binders that contribute nothing to how the product works.
Written by Lisanne - last updated 02-07-2025
