You don’t take a supplement without giving it some thought. You choose it carefully, based on what your body needs. So you want to be sure it is pure, well formulated and, above all: safe.
At Morgen is Nu, we take that responsibility seriously. We want to make the healthiest products from around the world available to everyone. But we only do so when we can trust that every product meets the highest standards.
That is why we check every supplement thoroughly, amend labels where needed and make sure everything complies with Dutch legislation. Because however powerful and supportive a supplement may be, it must always be safe.
Why every supplement goes through a quality check first
Many of the brands in our webshop come from producers around the world. Brands with a clear mission, a holistic approach and a focus on purity and effectiveness. But not every country follows the same rules as the Netherlands.
In the United States, for example, the requirements for dosages, labelling and health claims differ from those here. What is considered safe there may exceed the permitted limit here. And the information on the label does not always meet European guidelines.
That is why, for us, it is never simply a matter of buying products and selling them on. We believe taking quality, safety and legislation seriously should be a given. Every product we receive undergoes a thorough check. You will only find it in our webshop once it fully complies with Dutch law and meets our own high standards.
How do we do this?
We carefully check every product we want to sell before it appears in our webshop. This is not an extra task, but a routine part of how we work. We have our own quality manager who focuses on assessing ingredients, dosages and labels.
Before we buy anything, we check that all ingredients are safe, that the nutritional values fall within Dutch guidelines and that the label is correct. If this is not the case, we recalculate the amounts to bring them within the limits legally permitted here. We may also recalculate amounts based on laboratory analyses.
We then amend the label and apply a sticker to the product ourselves with the correct information, so you know exactly what it contains and that these amounts fall within the safe limits set by various specialist scientific committees and Dutch legislation. This way, you can always be sure your supplement meets the requirements.
Stronger together: our NPN membership
We do not work alone to ensure safety. That is why we are a member of NPN, the Dutch trade association for food supplements and health products.
As a member, we meet strict requirements, including HACCP standards, and take care when using health claims. We also follow clear agreements on how contents, terms, definitions and quality marks may be presented.
Through NPN, we stay up to date with changes in legislation, new quality guidelines and developments in the industry. This helps us keep growing, improving and contributing to a transparent and safe supplements market.
What this means for you as a customer
You may have noticed an extra label covering a product’s original label, or nutritional values on our website that differ slightly from those on the original packaging. This can be confusing, but there is an important reason for it: your safety.
This is how we make sure all information is correct under Dutch legislation. From ingredients and dosages to the language on the label. Sometimes this means stating a different daily dose or leaving out certain claims. We do this because of the Dutch laws and regulations we must follow.
The benefit for you: when you order a supplement from us, you can be sure it has been carefully selected and fully complies with the rules. So you can use it with peace of mind.
Written by Lisanne - last updated 27-06-2025
