Introducing: Tomorrow is Now
When you feel good about yourself, you feel clear-headed, energetic, and connected to yourself and the world around you. That vitality arises when your body and life are in balance. Good nutrition, sufficient exercise, rest, and relaxation all play a role in this.
At Tomorrow is Now, we believe that balance is achievable. Sometimes you just need a little extra support. That's why we make self-care products available that truly support your body. Products that are high-quality and effective, without substances that are of no benefit to your body.
Whether you are looking for the best form of B12, a natural herb to support your energy, or a care product without any unnecessary additives. For when you only want to consume what your body needs, in a pure and effective form. From vitamins and minerals to herbal formulas, skin care, and oral care: with us, you will find products that you can use with confidence.
Our history
Who are we?
Behind Morgen is Nu is a dedicated team with a shared passion for health and quality. What began in 1972 as a small health food store in Harderwijk has grown into a committed company that is passionately committed to a healthier world.
In the early 2000s, we introduced superfoods and coconut oil, which were relatively unknown at the time. These products have since become more widely accepted, but our curiosity about what could be better, purer, or more innovative has remained.
We select products not only on the basis of their composition and effectiveness, but also on their origin, purity, and the philosophy of their makers. We use many of the products we sell ourselves. And we maintain personal contact with many of our suppliers. With every choice we make, we want to contribute to a healthier life.
What you can expect from us
Behind the scenes, we work hard every day to make the very best products from the world of natural self-care accessible to you. We always focus on quality, safety, and transparency.
We import many products from outside Europe. That choice comes with responsibility. Other countries have different rules for labeling, dosage, and health information. That is why we carefully check every product. We don't just accept everything that comes our way.
We assess the label, check the contents, and ensure that the product complies with Dutch laws and regulations. If something is incorrect or information is missing, we adjust it. Our quality manager assesses each product for safety, effectiveness, and completeness. And if necessary, we manually apply an additional label that complies with European requirements.
This way, you know exactly what you are buying. And you can use it with confidence. Read more about how we deal with safety here.
Our core values in practice
Our approach is based on four core values: high quality, naturalness, humanity, and progressiveness.
For us, high quality means that we only work with products that are pure, effective, and safe. We make this choice consciously because we want your body to get what it really needs. Read more about the importance of pure products here. Integrity ties in with this: we are honest and transparent about what we do and why we do it.
Humanity is reflected in our approach. We listen, think along with you, and take the time to help you. Based on that commitment, we also continue to look ahead. With curiosity and knowledge, we are constantly looking for ways to contribute to a healthier world tomorrow.
In doing so, we always choose to be as natural as possible: because we believe that the body responds best to what is recognizable and pure.
Sustainability and care for the planet
We also take responsibility when it comes to sustainability. We reuse packaging materials wherever possible, for example by shredding boxes into protective filling material. We no longer send paper delivery notes, but do so digitally. And we select brands that, like us, treat people, animals, and nature with respect. Because health goes beyond your own body. It's also about how we treat the world around us.