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OUR STORY

Everything is interrelated. The human being is continuously in relation with his physical body and inner world, but also with external factors such as social environment, living environment and nutrition. All this influences each other. Our philosophy is that all these elements need to be in balance in order to get the most out of life and stay healthy for a long time. Read more about our vision, history and our team that works for you every day.

Holism and balance

This balance in life is called holism. Holism is not a buzzword, but an ancient concept. The few natural peoples who still exist have never renounced this way of life. In our 'prosperity' we have started to consume more and faster. The daily use of artificial materials and chemical substances has a negative effect on our health. This has a direct impact on our well-being. We have lost our balance with nature and, as a result, we focus on solving diseases instead of preventing them. To be healthy, get rid of complaints and grow old with vitality, we are convinced that you should only use the best that nature has to offer.

Holism and balance
Heart

Heart and soul

At Morgen is Nu , we have been doing this since 1972 by gathering knowledge and insights about natural lifestyles and by finding and offering unique products to go with them. For example, in our first health food shop in 1973 we sold Ginseng, and in the early 2000s we were one of the first in the Netherlands to sell superfoods and coconut oil on a large scale. Many of these products have since become mainstream, but Morgen is Nu continues to innovate with items that go one step further. There is a piece of heart and soul in each of the products we sell. We source and use the products ourselves and have direct contact with suppliers. For each product, we check the origin of the ingredients, how naturally it has been produced and how it contributes to our health. In this way, we guarantee the healthiest products for getting the most out of life every day.

Nature as a guideline

Our vision is always: see how things work in nature and apply this to your life. Move outside as much as possible, grow your own fruit and vegetables, drink clean water and only give your body the very best food from nature. The vast majority of what we ingest daily is unnatural or chemically manufactured and therefore has nothing to do with how nature once conceived it. At Morgen is Nu we believe we offer the very best natural foods and supplements available in the world. So that you too can live as healthy a life as possible.

Nature as a guideline

History of Morgen is Nu

1972

1972

At the age of 22, Co van Twillert opened his health food shop in Harderwijk, one of the first in the Netherlands. People from far and wide find their way to the shop and, thanks to the range of products, Co is seen as a pioneer in the field of natural nutrition and lifestyle.

The formula of Co's health food shop proved a success. Two years later, the second shop opened its doors, this time in Ermelo. Different location, but same principle: only food products of natural origin and without any chemicals. This shop also proved popular and can still be found in Ermelo today.

1974

1974

1981

1981

In the meantime, Co's interest in a natural way of living had grown so much that he decided to study to become a naturopath. It turned out to be an immediate success, Co started his Practice for Homeopathy where he successfully treated thousands of people from all over the Netherlands and Belgium until the end of the 90s.

Co stopped his practice after 20 years and has been the owner of the naturopathic company TwillMed for several years. In line with this, Morgen is Nu was founded in 2006, including a webshop. This made it accessible to everyone to buy the best natural products quickly and easily, which was almost unique in the Netherlands at the time. Morgen is Nu quickly grew into a household name for people who want to go the extra mile for their health.

2006

2006

2017

2017

Co passes the baton to his youngest son Stefan who has been active and involved in Morgen is Nu for years. Just like his father, Stefan has a great passion for health. He continues his father's task of making the healthiest products in the world available in the Netherlands, and now also abroad.

Morgen is Nu has grown in recent years from a one-man business to a fully-fledged company. Not only have we attracted external staff, but more family members are also actively involved in the company on a daily basis. This growth has also strengthened cooperation with our suppliers. Because of these developments, Co's mission to make the healthiest products in the world available in the Netherlands has been actively pursued to this day.

2022

2022